Show up.
Decide.
Sell.
This is a full-time operating partnership, not a course. Below is the real weekly load, the meetings you cannot miss, and what we need from you for the experiment to work.
Where the hours go.
Founders in a cohort work roughly a full week, with the majority of time spent building and selling. Studio rituals are kept short and decision-oriented.
Shipping working software, reviewing user feedback, fixing blockers, and keeping the product in front of the named buyer. This is real engineering or product work, not slide prep.
Discovery calls, demos, pilot check-ins, and follow-up. You own the buyer relationship and the close. The bench opens the doors; you walk through them.
Weekly ship review, pipeline review, and the written Friday update. These keep the studio aligned to the same evidence you are seeing.
From Week 9 onward: deck revisions and data-room upkeep, plus reference calls and investor conversations. Front-loaded in the final month.
The five meetings that matter.
Two are live every week. One is async. Two are milestone-driven. Missing the live reviews without notice is treated as a signal that the experiment is not the priority.
What shipped last week and what did not. You present the artifact; we pressure-test the decision. Founder must attend.
Live look at the CRM: accounts touched and meetings booked; pilot conversions and churned prospects. Founder and sales-bench lead attend.
A short written update to the cap table: one metric, one risk, one decision needed. No live meeting unless the update triggers one.
A deeper review of revenue and pipeline coverage, plus burn and product usage. Used to confirm or reset the Day-90 reading before it happens.
Joint call where the company resolves to GO, GROW, PARK, or KILL. The memo is circulated beforehand; the call is for the call itself.
The founder side of the deal.
The studio brings capital and operators, plus sales and infrastructure. You bring speed and honesty, plus access. These five things are non-negotiable.
- Decisions within 24 hours
- The cadence moves fast. When we need a product call, a buyer call, or a term-sheet decision, we need an answer within one business day. Slow decisions kill experiments.
- Access to your real buyer list
- We need the actual target accounts, the names of the buyers, and permission to sequence outbound on the company's behalf. A vague ICP is not enough.
- Honest signal, not hype
- If a pilot is stalling, say so. If the product is not ready, flag it. The studio is built to respond to evidence, not to perform optimism for investors.
- Weekly investor prep from Week 9
- Deck practice and reference calls, plus data-room upkeep. We build the package together; you deliver it in the room.
- Full-time from Day 1
- No other full-time job, no side consulting, no fractional commitments. The experiment is ninety days long and demands full attention.
You do not need to be perfect.
The cohort is designed for builders and operators who are serious, not for founders who already have everything figured out.
We bring the sales bench and the playbook. You bring the buyer relationship and the product authority. We train the rest.
Most founders arrive with signal, not a shipped product. The first weeks are for building in front of a real account.
We discourage premature investor conversations. The package opens only once the evidence is credible.
You stay CEO. We take a minority stake and an observer seat. The company is yours to run.
If this fits your next 90 days, apply.
Read the method and the terms first. The application asks for your real buyer list, your wedge, and your commitment level.