Cohort 01
is being
assembled.
Companies are announced as they ship. We prefer to publish a company once it has a real product in front of a real buyer, rather than on the day the term sheet is signed.
Technical founder from the wedge shelf. Company details published once a paying customer is live.
Founder + operator pair matched by the studio. Company details published once a paying customer is live.
Reserved for a technical founder with a live buyer relationship. Announcement follows the first paying customer.
Reserved for a builder pairing with a studio-side wedge. Announcement follows the first paying customer.
- 01
Selection
Founders are admitted by pathway, not pitch deck. Access, Technical, or Match.
- 02
Build
Ninety days of weekly reviews and customer calls, run against published rubrics. No hidden scorecards.
- 03
Verdict
Day-90 verdict: GO, GROW, PARK, or KILL. Overrides require a written memo with a re-read date.
- 04
Publish
The verdict, the metrics, and the next step go on the record. Kills are not buried.
“If we only publish wins, the record is marketing. If we publish the kills, it is evidence.”
Jack Gierlich
Managing Partner, Cupel Studio
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Cohort 01 is the first cohort. No company has completed a Day-90 verdict yet; this page fills as each one does.