Writing · Notes from the work
Notes from
the work.
Short pieces on how we think about the market, how a cohort runs, and the operating decisions that come up along the way. Written for founders and operators.
The ledger · Volume 01
03 entries- Vol. 01 / No. 01Forthcoming · Week of cohort open
The wedge bank
Why we pre-write the first four B2B wedges before the founders arrive, and how the shelf keeps a cohort from spending its first thirty days picking a problem.
Read the draft →Jack Gierlich8 minDraft available - Vol. 01 / No. 02Forthcoming · Day 30 of Cohort 01
GO, GROW, PARK, KILL
The four decisions we make on Day 90, the evidence each one requires, and why the KILL reading is the one that makes the other three honest.
Read the draft →Jack Gierlich11 minDraft available - Vol. 01 / No. 03Forthcoming · Day 60 of Cohort 01
A distributed sales team, on Day 1
How the studio runs outbound, discovery, and pilot conversion across the cohort, so a technical founder does not spend Week 2 writing sequences alone.
Read the draft →Cupel Studio7 minDraft available
In the meantime
Read the thesis.
The single-page argument for what Cupel is and why it exists — before the long-form essays land.